At Equitrace, our priority is to protect, respect and recognise the importance of your privacy.
In this policy document, we will explain the manner and the reasons why we collect personal details from the visitors to our site. It also explains how we use the information, the situations under which the information may be revealed to others and how we ensure its protection.
EquiTrace was founded in July 2019 to create first class management solutions for horse farms, and traceability solutions for equine organisations.
Early customers include the US Trotting Association, Goffs Bloodstock Sales and a number of stud farms round the world.
How do we collect personal details?
We use specific actions on our website to collect personal information. We collect details when you get in touch with us about our products and services by using our contact forms, or when you register on our site to purchase products or pay deposits online.
What type of information do we collect?
The personal details we are most likely to collect are your name, postal address, email, IP address and the pages you interacted with on our website and when you did so.
How do we use your information?
These are the ways we are most likely to use your information:
- To let you know about any modification of our services or new products
- Get in contact with you about requested information and others that you may be interested in
- So we can get in touch when you fill in one our contact forms
- In order to assist you when you request a reset link for your password
- To process and ship your orders online
- To process any deposit payments you make
Your personal information will be retained in our system for as long as we need it, or as long as you have specified in a contractual agreement. We will not store any payment or credit card details on this website. This is all handled securely via Stripe payments on their secure servers.
Who is able to gain access to your details?
You can rest assured that under no circumstances will we sell or rent your information out to any third parties, and won’t give out access to your details for marketing purposes.
What are your choices?
We need you to opt-in or give prior consent before we can contact you via email, phone or text for marketing and promotional purposes or before you can submit your details with an order. We are also unable to get into contact with your via post if you have made it clear you don’t want us to. You can also adjust your choices any time you wish by emailing us:
The ways you can access and edit your details
It is within your rights to ask Equitrace for your own copy of the details we hold on you. You can get hold of us to edit, adjust or delete this information.
How do we protect your information?
Once you have given us personal details, we go to great lengths to ensure it is protected. While we do everything we can to guarantee the safety of your personal information, you also have to remember that details such as your email address are being sent over the Internet, and as such we cannot 100% guarantee the security of these; you send information to us over the Internet at your own risk.
Once we get hold of your information, however, we do everything we can to secure it on our systems through the use of secure servers and security certificates (SSL). You will often have a password to login into your programme and while it is encrypted, you are in charge of keeping your password private.
Use of ‘cookies’
These cookies don’t collect any individual identification data, but rather just statistical insights about the sites you visit and what your online behaviour and patterns are. This actually assists us to improve our user experience and personalise your online interactions. You are able to turn off cookies using your browser settings.
External links to other websites
16 and Under
The personal information of minors under the age of 16 is particularly vulnerable, and we try our utmost to ensure that it is well protected. If you are 16 years or younger, please gain permission from a parent or guardian to distribute your personal information to us.
Transferring your details outside of the EU
By offering your personal information to us, you are acknowledging that they could be transferred to locations outside of Ireland. This could happen if a server is located in a country outside of Ireland. We cannot guarantee that these locations have the same protection laws as we do when it comes to personal data.
By giving us your information, you are agreeing to these terms. However, if we are aware of your data being transferred out of the country, we will make sure the right protection processes are in place to ensure your personal information remains as secure as possible, in line with what we have stated above. If you engage with our website while outside the country, then our data may be transferred internationally in order to provide you with the correct services.