On September 8, 2021 – Merck Animal Health, known as MSD Animal Health outside the United Stated and Canada, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK) announced its strategic U.S. partnership with Irish-based technology company EquiTrace Ltd., creators of the EquiTrace™ platform. Through the EquiTrace smartphone app, the entire horse care team can securely update and access each horse’s GPS location and medical record in one convenient location. The app also works in conjunction with Merck Animal Health’s Bio-Thermo® microchips, allowing horse care professionals to instantly read, graph and monitor a horse’s temperature.
“This partnership is a natural extension of our commitment to delivering innovative infectious disease management solutions to support improved horse care. By enabling convenient digital temperature monitoring, we’re able to make life easier for busy veterinary and farm teams while providing them with tools to help efficiently identify illness and monitor disease outbreaks.”
Ron McDaniel—Director of U.S. Equine Sales, Merck Animal Health
About Merck Animal Health
For 130 years, Merck, a leading global biopharmaceutical company, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Merck Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA, is the global animal health business unit of Merck. Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com and connect with us on LinkedIn, Facebook, Twitter and Instagram.
US Trotting Association
The US Trotting Association (www.ustrotting.com) is an innovative and forward thinking organisation, currently leading the equine industry in using technology to improve health and welfare of horses. Merck’s Bio-Thermo® microchips are now mandated in their members horses giving the benefit of contactless temperature measurement in addition to providing a secure, permanent method of identifying the horse. EquiTrace produce ChipID for the US trotting association.
Racing to Relate
EquiTrace® are proud to be supporting Racing to Relate with the use of our software to provide traceability for all of the animals in their care and that they are responsible for. Each animal in the care of racing to relate is on their system.
Racing to Relate are also participating in a collaborative PhD research project with the University of Bristol, is the cornerstone of Racing To Relate’s long-term research aims and has inspired us to build an open knowledge-sharing platform through which they hope to optimise engagement, implementation and welfare outcomes for both horses and the people who work with them. EquiTrace are assisting through the data collection which provides the “why” and the evidence base behind the retraining practices chosen to incorporate in the pilot scheme and offers full transparent welfare information for each thoroughbred partaking in this program and allows for realistic progression options for each horse.