Our co-founders have over 50 years of experience between them working as specialist veterinarians all over the world. Their first company is the leading producer of apps for veterinarians Vetadvances.com. Vetadvances have created Bespoke Apps for the globally renowned British Equine Veterinary Association and the Equine Veterinarians Association. 

Our unique team combines specialist equine veterinarians, Oxford educated leading technology experts and commercial executives. We have experience at every level of the industry as grooms, riders, veterinarians and horse owners.

We bring this knowledge and passion to EquiTrace each day, developing new solutions to common problems and always seeking new ways to make the lives easier of those caring for horses and keeping equine welfare and health at the forefront of our work. 

US Trotting Association

Merck’s Bio-Thermo® microchips are now mandated to the US Trotting Association's members horses. EquiTrace produced the ChipID for the US trotting association which is used by all of their members to record and monitor data. 

The Bio-Thermo® chips give the benefit of contactless temperature measurement in addition to providing a secure, permanent method of identifying the horse. 

FEI

The FEI licenced part of EquiTrace software to use in their FEI HorseApp. The FEI HorseApp contains various modules to manage FEI Horses, including traceability features and monitoring of horse health at FEI Events.

The International Equestrian Federation (FEI) is the global governing body of horse sport including show jumping, eventing, dressage, driving, vaulting and endurance. The FEI hosts  over 3,000 events a year and has over 90,000 registered horses and riders.