EquiTrace Founders Dr. Kevin and Jennifer Corley
Vision
Mission
EquiTrace was developed out of the desire to provide the best digital technology for those working in the horse industry. EquiTrace co-founders Dr. Kevin and Jennifer Corley have over 50 years working as specialist veterinarians between them working all over the world. Their first company is the leading producers of apps for veterinarians - Vet Advances. These apps are used by all members of the British Equine Veterinary Association and Equine Veterinarians Australia.
Dr. Kevin Corley and Jennifer Corley worked as specialist veterinarians in the USA, Australia, UK and Ireland. It was clear to our founders that horse people across continents and disciplines love their animals and would do anything to keep them healthy. Yet at every level horse health is being impacted by lack of data. 75% of farms in the USA and Ireland are still using white boards or pen and paper to give treatment instructions and keep track of medication.
Even where computer systems are used these are in the office and using two-step processes, are open to errors. Simple human errors can cause serious costly errors, impacting on individual horses, ruining reputations and even bringing our sports into disrepute. What everyone needed from the grooms, to the trainers to the veterinarians was a fast, accurate, secure way to check and update health records at the side of the horse. And so, EquiTrace was created to solve all of these issues.
Why is EquiTrace different? We look at problems from every perspective. The person on the ground checking horses, the trainer, the veterinarian and also for regulatory bodies. The combination of an App, a microchip and a scanner makes it simple to ensure the right horse has the right record and is given the right treatment needed.
In recent studies, 51% of medication referrals in competition were due to too short a withdrawal time, and a further 10% were due to the wrong horse been given the wrong medication. EquiTrace was created to solve these problems we were seeing across the whole equine industry. Our medication module ensures that withdrawal times are flagged for any medication given to a horse competing under all major governing bodies rules.
Data can be entered as treatments are given, data is available where it is needed: right there at the side of the horse. Trainers, owners and veterinarians can glance at their phone and see immediately what is going on with every horse up to the minute. This technology has years of veterinary knowledge and experience built in to keep everyone updated and on track with their horses.
EquiTrace unleashes the power of the microchip, converting any standard chip into not just a number but a way to access and update a secure passport and health record that cannot be lost and is always available at the side of the horse. Data is recorded in real time, is verifiable and accurate.
This is state of the art software designed by leading veterinarians and tested by leading trainers and breeders globally. By giving the people on the ground software that is simple, fast and that they actually enjoy using EquiTrace have created the pathway to lead the industry as a whole into the digital age.